We are pleased to have advised SENAI on the completion of its USD 6.2 million seed financing round. The company is pioneering a new field of AI-based online video intelligence (OVINT), focused on real-time detection and analysis of threats derived from video content across social media platforms, serving governments and strategic entities. The proceeds will support continued technology development and expansion into the US market. Adv. Itay Gura, Adv. Tamar Zwiniashvily, and Adv. Bar Ben David advised the company throughout the transaction.
Electra City Tower
58 Harakevet St.
Tel Aviv
6777016
Itay Gura
Itay, a partner in the firm's Corporate Department, oversees our startup practice.
Adv. Itay Gura possesses extensive experience in commercial law and mergers and acquisitions, with an emphasis on the high-tech and startup industry. Itay provides clients with comprehensive legal services and ongoing support, including advising on commercial agreements, intellectual property issues, regulation, licensing agreements, joint venture agreements, service agreements, development agreements, manufacturing agreements, technology acquisition agreements, and more.
His legal support to tech companies and startups includes guiding them from the initial stages of company formation, through early-stage funding rounds, to acquisition, sale, or merger. Among Itay’s clients are Israeli and foreign private and public companies, venture capital funds, entrepreneurs, and private investors.
Itay lectures and guides entrepreneurs from leading accelerator programs, including Azrieli Group’s Sprint, TAU Ventures, and Tel Aviv University’s Entrepreneurship Center.
In 2023, Chambers and Partners ranked Itay as a leading attorney in the Startup & Emerging Companies practice area. The prestigious Legal 500 guide also recognizes Itay as a Next Generation Partner in Hi-Tech and Start-Ups and as a leading attorney in the Commercial, Corporate and M&A and Intellectual Property: Commercial/Transactions practice areas.
Education:
Haifa University, LL.B. and B.A. in Economics, 2011
Admission:
Israel Bar Association, 2012
Insights & News - Itay Gura:
February 13, 2026
Winn.AI Completes Significant Series A Funding Round
We are proud to have advised Winn.AI on its Series A funding round, a significant milestone that will support the company's growth strategy and global expansion. Winn.AI develops an advanced AI platform to optimize and manage real-time sales processes, further strengthening its position in the rapidly growing smart sales technology market. Adv. Itay Gura, Adv. Tamar Zwiniashvily, and Adv, Bar Ben David advised the company throughout the transaction.
September 14, 2025
Key Takeaways Not to Miss in an M&A Deal: Adv. Itay Gura on “Executive Summary” Podcast
Adv. Itay Gura, a partner from our Corporate Department, appeared on the “Executive Summary” podcast alongside Lior Atias, Managing Partner at Spire. In an in-depth conversation, they explore the behind-the-scenes of M&A transactions, from the early legal stages, through deal structure and valuation, to negotiation strategies.