Latest Updates

May 6, 2024

Using a Name without Permission: Privacy Infringement

An Israeli court ordered the McDonald’s fast food chain to pay ILS 40,000 to Maayan Parti, a consumer reporter for Israel’s Channel 12 News, after McDonald’s used the reporter’s name without her consent in an advertising campaign for the chain’s ice cream.

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March 5, 2024

Copyright: US Court Rejects Some of the Claims against OpenAI

The subjects of copyright and the protection thereof are core issues for companies that use artificial intelligence (AI) technology. Therefore, it is important to ensure that the agreements in place between different players in the economy and AI technology providers include provisions that protect such players against legal claims in relation to copyright

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June 19, 2023

Barnea: Eshkolot vs. Netflix

In a new section of Globes covering significant rulings from the past week, a judgment was published in which our firm represented Eshkolot. The case involved a lawsuit filed by an Israeli copyright company against Netflix. The company sent the claim to Netflix's Israeli lawyer, with whom they had corresponded, but he claimed he was not authorized to represent the company. In the absence of an explicit power of attorney, the court ruled that the claim was properly served to the company. Eshkolot is represented by Attorney Eyal Nachshon.

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February 22, 2023

Abstract Elements and Trademark Dilution – Adidas versus Thom Browne

Everyone knows Adidas’s famous three parallel stripes logo, including US fashion designer Thom Browne. Despite this, Browne introduced a parallel stripes motif in his designs. In 2021, Adidas sued him for breaching its intellectual property rights. Last month, a Manhattan jury found Thom Browne did not commit trademark infringement and that Adidas would have to make do with ownership of only the three-stripe design.

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July 21, 2022

Schweppes Case Ruling: When Is Parallel Importing Legitimate?

The Israeli Supreme Court overturned a district court ruling and stated the court erred when it attributed internationality to the Israeli trademark “Schweppes” and associated it with a global venture.

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February 17, 2022

Product Descriptions Are Also Copyright Protected

The Bat Yam Magistrate’s Court recently deliberated on the question of whether a product description is protected by copyright. The court ruled that a marketing text constitutes a copyrighted work, even if it includes a technical description of a product.

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December 12, 2021

To Tag or Not to Tag: Delta Wins Suit over Sharing Customer's Photo on Instagram

An Israeli magistrates' court recently discussed the issue of copyright infringement regarding the use of a tagged photo on Instagram. According to Adv. Gal Livshits, a firm partner interviewed by Israel Hayom on the subject, "Sharing a picture of others on social media is so common we do it often without even thinking, but we must be aware that sharing a piece of content (picture, text, etc.) has consequences."

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May 18, 2021

Everything You Need to Know When Registering a Patent

Building an initiative? Does it include intellectual property you want to protect? We were interviewed by Globes, explaining to entrepreneurs every step they must take on the path to registering a patent.

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February 25, 2020

Who Owns the Copyright – the Photographer or the person who was Photographed?

Potential legal exposure when one makes use of a photograph displaying his or her own image without the permission of the photographer.

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April 25, 2018

Hosting Taasiyeda Participants for Lecture on Startup Essentials

Our firm is hosting today the participants of Taasiyeda, an education program founded by the Manufacturers Association of Israel, for a seminar on founders' agreements, IP, and tax issues.

January 2, 2018

First Steps for Startups: Ariella Dreyfuss to Lecture at the Bengis Center for Entrepreneurship & Innovation

Adv. Ariella Dreyfuss will lecture today at the Ben-Gurion University Innovation Program on the topics of founders' agreements, IP, and investment agreements.

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November 1, 2017

Barnea & Co. represents HP in its acquisition of Samsung Electronics Co. Printer Business

HP Inc. completed its acquisition of Samsung Electronics Co., Ltd.’s printer business in a deal valued at $1.05 billion. HP Inc. was represented by Barnea

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September 14, 2017

Itay Gura to Lecture on Founders Agreements and IP

Adv. Itay Gura will lecture today at StarTAU's acceleration program on founders' agreements and IP.

September 6, 2017

Yuval Lazi to Lecture on Intellectual Property in the Entrepreneurship World

Adv. Yuval Lazi will lecture today at the Heseg Innovators Program (HIP) on issues of intellectual property in the entrepreneurship world.

September 5, 2017

Who Owns Employee-Created Inventions: the Employer or the Employee?

We were interviewed by TheMarker on the subject of who owns the Facebook page of a popular TV program—the host or the network and asserted that all intellectual property created by a worker in the framework of the workplace belongs to the employer.

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June 29, 2017

Adv. Asaf Shalev to lecture at the Startau Entrepreneurship Course

Adv. Asaf Shalev will lecture today on the topics of founders agreements and IP at the Entrepreneurship Course of Startau, Tel Aviv University Entrepreneurship Center.

June 21, 2017

New Court Decision on Transfer Pricing Taxation

New court decision on transfer pricing taxation may shift structuring of MA transactions from shares to assets.

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June 12, 2017

BEE - Business Entrepreneurial Experience

Adv. Itay Gura will lecture today on founders agreements and IP at the BEE program, part of the Tel Aviv University entrepreneurship center.

May 28, 2017

Startup Science Innovation Seminar – The Hebrew University of Jerusalem

Adv. Itay Gura from Barnea will lecture today on investment agreements and intellectual property to students participating in the Startup Science Innovation seminar at the Hebrew University of Jerusalem.

March 5, 2017

Nespresso Loses Suit Filed against Israeli Company, Espresso Club

The Tel Aviv District Court rejected the lawsuit filed by Nespresso and the global food company, Nestle, against the Israeli company, Espresso Club. Nespresso claimed that Espresso Club’s advertisement, which uses a look-alike of George Clooney, violates the intellectual property of Nespresso and constitutes unfair competition. The Court rejected Nespresso's claims and ordered it to pay Espresso Club NIS 110,070 in legal costs. Espresso Club was represented by Adv. Zohar Lande, Adv. Itay Hatam and Adv. Gili Cohen-Arazi from Barnea

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Latest Updates / Intellectual Property