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Latest Updates /  Consumer Protection

December 1, 2024

Price tagging requirement continues to be a mandatory obligation

Recently, the issue of price tagging in supermarkets and grocery stores has gained attention. This follows a public consultation issued by the Consumer Protection and Fair Trade Authority seeking input on transitioning to digital price displays as part of the "What’s Good for Europe is Good for Israel" reform.

September 17, 2024

The Consumer Protection and Fair-Trade Authority: businesses are required to disclose changes to product characteristics or components.

Recently, the Consumer Protection and Fair-Trade Authority issued a position paper regarding the disclosure obligations businesses must meet when making changes to product characteristics or components. According to the position paper, any material change in a product's characteristics or components must be clearly and prominently displayed on the product itself, allowing the consumer to make an informed decision regarding the product. This is because consumers typically do not recheck a product’s features or ingredients, when they purchase it regularly.

July 28, 2024

Israel: Increased Enforcement of Packaging Law

The uptrend in warning letters, enforcement proceedings, and motions to certify class actions against manufacturers and importers obligated to achieve defined recycling targets by virtue of the Processing of Packaging Law is likely to intensify, inter alia, because filing such motions does not involve paying a fee.

June 16, 2024

Israeli Law Prevails Over Foreign Jurisdiction Clauses in Consumer Contracts

A new Israeli Supreme Court ruling states that, in particular instances, Israeli law will apply to engagements and agreements, even if those agreements stipulate that foreign law applies to them. In its decision, the court also issued several significant rulings that could affect commercial relations, in instances when cogent provisions of law apply.

March 14, 2024

DSA: New European Digital Services Act for Online User Protection

Companies which distribute content online have been subject to the European Union’s Digital Services Act (DSA) since February 2024, which obligates them to protect their users from offensive and illegal content, enable users to report such content, etc. The DSA applies to any company whose content is accessible to European audience, regardless of its country of incorporation or the identity of its owners.

September 6, 2023

Price Display in Credit Transactions: What Are the Obligations?

The Haifa District Court recently granted a motion to certify a class action regarding the manner in which price is displayed in installment transactions and the interest charged on those installments. This ruling holds great significance for businesses seeking to levy surcharges for customer installment payment options.

June 5, 2023

The Guide to Avoiding Lawsuits Stemming from Sponsored Advertising

To avoid lawsuits, companies that decide to publish sponsored marketing content and collaborate with influencers should be aware of the limitations that apply to them, including Consumer Protection Law provisions. Anat Even-Chen provides practical tips in an article for Calcalist.

December 26, 2022

Is the Era of Unsolicited Telemarketing Coming to an End in Israel?

An amendment to the Israeli Consumer Protection Law, also known as the “Do Not Call Me Law,” is about to enter the enforcement phase on January 1, 2023. Inter alia, the law imposes liability on a business telemarketing its product or service, even if a third party is actually making the call.

January 18, 2022

Israeli Competition Authority Taking Strict Position toward Vertical Price Maintenance Arrangements

A few days ago, the Israeli Competition Authority published for public comments draft public statement 1/22, presenting its position on vertical price maintenance arrangements. The final public statement 1/22 will replace the Competition Authority’s previous statement 2/17 published in 2018.

December 6, 2020

Amendment to Consumer Protection Law Restricts Telemarketing Calls

A recent amendment to the Consumer Protection Law seeks to place restrictions on telemarketing. As part of the amendment, the Consumer Protection and Fair Trade Authority will establish a database of consumers who don't want to receive telemarketing calls from various businesses. Businesses will not be able to contact a consumer whose telephone number is registered in this database, except in specific circumstances.

September 6, 2018

"Mechir Lamishtaken" Lottery Deemed Illegal

Our Head of the Internet Department, was interviewed by TheMarker about the lottery mechanism of the "Mechir Lamishtaken" plan. The mechanism was deemed illegal after it was discovered a permit was not obtained as required under Israel's Penal Code.

August 5, 2018

Obligation to Disclose Post-Sale Delivery and Service Policies

Adv. Asaf Shalev was interviewed by TheMarker regarding the Consumer Protection Authority's new directive, according to which companies and business owners who operate a store or a website will be required to specify in a prominent and visible location which areas they refuse to provide their services to.    

July 10, 2018

Updates on Consumer Protection Laws

Several new consumer protection updates: the obligation to disclose post-sale delivery and service policies, the expansion of provisions regarding the scheduling of providing services at consumers’ homes, and relief in the obligation to mark apparel products.

May 23, 2018

Anti-Spam Law to Be Expanded – Prohibition on Soliciting a Return Call

Recently, the Knesset approved a private bill that expands the scope of the “Spam Law.” The amendment is aimed at preventing the phenomenon whereby messages not necessarily commercial in nature are being sent to the general public, mainly through a robo-call system. 

April 11, 2018

Apple Israel CEO Questioned by the Consumer Protection Authority

Adv. Anat Even-Chen was interviewed by several local newspapers following the investigation of Apple Israel's CEO by the Consumer Protection and Fair Trade Authority. It is suspected that Apple Israel did not disclose material information to consumers about the slowdown in updated versions of its cellular phones.

February 18, 2018

Terminating an Ongoing Transaction Puts an End to Advertisements

On February 2018, the Knesset passed Amendment 66 to the Communications Law. The legislative amendment, colloquially known as "the Spam Law", prescribes that when an ongoing transaction is terminated, a dealer will be prevented from continuing to send advertisements to the former customer, even without the consumer being required to send notice that he is opting out.

January 23, 2018

Seminar on Data Protection and Privacy for the Israeli Directors' Union

Our firm is hosting the Israeli Directors' Union today for a seminar on data protection and privacy. During it we will discuss the new European privacy regulations (GDPR) and directors' exposure in the age of privacy.

January 16, 2018

Increasing Competition and Reducing Inequality between Israeli and Foreign E-Commerce Websites

Online shopping websites not owned by Israelis, or whose owners have no registered representation in Israel (even if the website is offered in Hebrew), tend to enjoy a significant advantage over Israeli-owned websites. Namely, these foreign-owned websites operate according to the perception that they are not subject to the provisions of the Israeli Consumer Protection Law.

October 10, 2017

Ministry of Economics and Industry Seeks to Impose Restrictions on Telemarketing

The Ministry of Economics and Industry recently published a draft bill for an amendment to the Consumer Protection Law. This draft bill proposes placing restrictions on telemarketing.

September 25, 2017

Privacy and Cookies – the New Balance Introduced by Apple

Apple is set to introduce a new feature in the Safari browser that will significantly reduce advertisers' ability to collect and use personal data. The new feature, called Intelligent Tracking Prevention (ITP), imposes a 24-hour time limit on third party tracking cookies and a 30-day time limit on first party cookies.