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Efrat Cohen

Electra City Tower
58 Harakevet St.
Tel Aviv
6777016

Efrat Cohen

Efrat Cohen is a senior partner and head of the firm’s Regulation Department.

 

Efrat has extensive experience in regulatory matters across a wide range of industries, with a particular focus on the financial, banking, pharmaceutical, and healthcare sectors. She represents international and domestic shareholders, companies, and leading business organizations in complex regulatory proceedings, and advises management teams and boards of directors on strategic issues and crisis management.

 

In her practice, Efrat counsels on regulatory and business matters, including advising on structural changes and the opening of markets to competition, issuing legal opinions and formulating positions on emerging regulation, implementing new regulatory frameworks within organizations, developing policy and drafting internal procedures, and conducting compliance assessments and regulatory mapping for regulated entities. She also provides support during transactions and in obtaining regulatory approvals, represents clients before public and governmental committees, participates in Knesset committee discussions, and acts for clients in hearings, enforcement proceedings, administrative petitions, and matters involving financial sanctions.

 

Efrat’s clients include banks, investment houses, fund management companies, insurance agencies and fintech companies, healthcare service providers, energy companies, retail and income-producing real estate companies, business associations, and non-profit organizations.

 

Prior to joining the firm, Efrat served as Head of the Regulatory and Public Policy Division in the Legal Department of Bank Leumi, alongside other senior roles at the bank. Before that, she was CEO of Pharma Israel (the Association of Multinational Pharmaceutical Companies), and previously headed the Regulatory Department at a leading and well-known law firm in Israel.

Education:


The Hebrew University of Jerusalem, LL.B., 2002

The Hebrew University of Jerusalem, MBA, 2004

Tel Aviv University in collaboration with UC Berkeley, LL.M. in Commercial Law, 2007

Admission:


Israel Bar Association, 2004

Insights & News - Efrat Cohen:


August 19, 2026

Israel’s Consumer Protection and Fair Trade Authority Reduces Financial Sanctions

At the end of June 2026, in the Afikim Water case, Israel’s Supreme Court for the first time set out a clear test for calculating financial sanctions under the Consumer Protection Law. The CPFTA quickly adopted the ruling in a legal statement and temporary enforcement directive, changing how sanctions are calculated in practice. This unusual speed suggests the authority attributes considerable significance to the judgment.
August 9, 2026

Mandatory Recording of Sales Conversations: Implications of Amendment to Israeli Consumer Protection Law for Businesses and Financial Institutions

Amendment 74 to the Consumer Protection Law introduces, for the first time, obligations to record sales-related conversations, retain those recordings, and provide them to consumers upon request. The amendment applies to certain transactions listed in the law where the transaction value exceeds ILS 750, or where the price is unknown at the time of the call.
July 21, 2026

Israel Approves the “What’s Good for the United States Is Good for Israel” Reform – 10 Key Points for Importers, Manufacturers, and Marketers

The reform expands options for importers, manufacturers, and marketers in Israel by lowering barriers and creating an additional route for products that meet the statutory conditions. However, it does not grant broad relief, since eligibility remains subject to conditions, exceptions, and documentation requirements, and compliance with applicable Israeli law must still be reviewed. Businesses should therefore prepare in advance to identify qualifying products, required documents, and points of interaction with existing Israeli regulation.

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