Client updates /  Consumer Protection

At the end of June 2026, in the Afikim Water case, Israel’s Supreme Court for the first time set out a clear test for calculating financial sanctions under the Consumer Protection Law. The CPFTA quickly adopted the ruling in a legal statement and temporary enforcement directive, changing how sanctions are calculated in practice. This unusual speed suggests the authority attributes considerable significance to the judgment.

Amendment 74 to the Consumer Protection Law introduces, for the first time, obligations to record sales-related conversations, retain those recordings, and provide them to consumers upon request. The amendment applies to certain transactions listed in the law where the transaction value exceeds ILS 750, or where the price is unknown at the time of the call.

A new Israeli Supreme Court ruling states that, in particular instances, Israeli law will apply to engagements and agreements, even if those agreements stipulate that foreign law applies to them. In its decision, the court also issued several significant rulings that could affect commercial relations, in instances when cogent provisions of law apply.

The Haifa District Court recently granted a motion to certify a class action regarding the manner in which price is displayed in installment transactions and the interest charged on those installments. This ruling holds great significance for businesses seeking to levy surcharges for customer installment payment options.

An amendment to the Israeli Consumer Protection Law, also known as the “Do Not Call Me Law,” is about to enter the enforcement phase on January 1, 2023. Inter alia, the law imposes liability on a business telemarketing its product or service, even if a third party is actually making the call.

Israeli district courts have already recognized the possibility of suing a monopoly for charging an unfair excessive price, but the Israeli Supreme Court’s recognition of this cause of action ends defendants’ potential arguments for opposing this very possibility.

A recent amendment to the Consumer Protection Law seeks to place restrictions on telemarketing. As part of the amendment, the Consumer Protection and Fair Trade Authority will establish a database of consumers who don’t want to receive telemarketing calls from various businesses. Businesses will not be able to contact a consumer whose telephone number is registered in this database, except in specific circumstances.