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The amendment is part of the government’s efforts to bring down the cost of living by increasing competition in the import sector. However, the amendment also imposes considerable restrictions on direct importers.
The Israeli government is continuing to amend the Competition Law with the intention of curbing the cost of living. In the crosshairs are direct importers, who will be subject to strict scrutiny once the amendments are enacted.
The Israeli Supreme Court overturned a district court ruling and stated the court erred when it attributed internationality to the Israeli trademark “Schweppes” and associated it with a global venture.