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Insights & News / High Tech
May 8, 2025
Israel’s Privacy Authority Sets Strict AI Rules
In a recent op-ed in Israel Hayom, Dr. Avishay Klein from our firm comments on the draft guidelines issued by Israel’s Privacy Protection Authority to regulate the use of AI in organizations. The guidelines, set to take effect with Amendment 13 to the Privacy Protection Law in August 2025, introduce strict requirements—including a ban on using personal data without prior consent and heavy penalties for violations.
While establishing clear AI standards is a positive step, the one-sided emphasis on privacy—without addressing technological complexity and business needs—may create significant challenges. Organizations are urged to begin managing technological and regulatory risks in tandem.
April 28, 2025
Barnea: Advising Mekorot on Patent Commercialization and Management
Our firm was selected through a tender process to advise Mekorot – Israel’s national water company – on the commercialization and management of its patent portfolio.
Adv. Ken Shaked, a partner in our Commercial Department specializing in technology commercialization agreements, will lead the consulting engagement with Mekorot.
March 30, 2025
Israeli Women in Tech Compliance Conference with Microsoft
The conference on technology regulation and compliance challenges in the age of artificial intelligence was held under the leadership of our firm, in collaboration with Microsoft Israel. The event focused on the impact of artificial intelligence on legal strategy and the evolving regulatory landscape. We extend our sincere thanks to the organizers, speakers, and participants for their valuable contributions, insightful discussions, and for advancing a meaningful and in-depth dialogue on these cutting-edge topics. The conference was led by Dr. Avishay Klein and Adv. Masha Yudashkin from our firm's Privacy, Cyber, and AI Department.
March 26, 2025
AI Becoming More Human than Ever: Are Service Agents on Their Way Out?
AI is becoming emotionally intelligent, with new models designed to recognize and respond to human emotions. Tech companies are investing in emotional AI to improve customer service, potentially making AI agents more empathetic and, than human representatives. Dr. Avishay Klein, partner and head of our Privacy, Cyber AI Department, spoke to Globes about what the near future of this technology might look like.
March 12, 2025
Isracard Purchased 30% of Bizi For Tens of Millions of Shekels
IsraCard has acquired one-third of the shares in the fintech company BIZI, which provides loans to small businesses through a digital platform, at a valuation of 90 million NIS (pre-money).
Advs. Ilan Blumenfeld, Daniel Kleinman, and Shahaf Arbely from our firm advised BIZI in this transaction.
March 1, 2025
Fintech-Tel Aviv 2025 Annual Summit: Dr. Zvi Gabbay join an expert panel
Adv. Dr. Zvi Gabbay, Head of our Regulation Department, has been invited to join an expert panel on "Best Practices for Fintech Implementation and Operations" at the Fintech-Tel Aviv 2025 Annual Summit! Startups, investors, and companies are invited to this unique fintech event.
March 10, 2025
Conference: Artificial Intelligence in Marketing - AI for Business Growth
The digital world is changing rapidly, and with it, AI is reshaping the rules of the game. To stay ahead, we need not only to understand the new tools but also know how to leverage them for business growth.
Adv. Avishay Klein, Partner and Head of the Privacy, Cyber, and AI Department at our firm, will speak on AI regulation and how it may impact businesses choosing to use the platform for marketing purposes.
March 5, 2025
Opinion Piece: Intellectual Property Challenges for Reservists in Defense-Tech Developments
Many reservists are entrepreneurs in their daily lives, and months on the battlefield have exposed them to operational needs and technological gaps that require solutions. Many of them are developing innovative solutions that can support security forces and strengthen the Israeli market. However, they may also face complex legal challenges.
February 12, 2025
AtoBe Accelerator Workshop for Young Entrepreneurs
As part of our collaboration with AtoBe Accelerator at the Jerusalem College of Technology, which supports tech ventures, we hosted a workshop yesterday for young entrepreneurs. Adv. Yuval Lazie, head of the International Commercial Department, shared his expertise with the entrepreneurs in an engaging lecture. It’s a pleasure to be part of making dreams come true!
January 26, 2025
Turning a Project into a Startup - A Lecture by Itay Gura
Our firm supports the Entrepreneurship Center at Tel Aviv University. As part of this collaboration, Adv. Itay Gura, who leads our firm's startup practice, delivered a lecture in the Faculty of Engineering course. He discussed the legal challenges faced by entrepreneurs at the early stages of their venture.
December 23, 2024
Conference: Successfully Managing the Relationship with Legal Counsel and Avoiding Common Mistakes
Our firm hosted 15 startup CEOs yesterday as part of the CEO Elite Series. Itay Gura, a partner at our firm who leads our startup practice, delivered a lecture at the event on the key challenges faced by growing startups, effective management of legal counsel, and how to avoid common mistakes.
December 16, 2024
Lecturing at the Hasoub Angels' Training Program
Advs. Yuval Lazi and Hanna Daher were invited to lecture at the training session for Hasoub Angels, an initiative that supports the Arab entrepreneurial ecosystem through collaborative and structured angel investing. Yuval discussed financing startups, while Hanna covered essential legal and tax considerations for angel investors.
November 24, 2024
Barnea: Representation of Coppter Water Technologies in an Investment Deal
Adv. Ken Shaked and Adv. Nir Alter represented Coppter Water Technologies, a startup specializing in swimming pool purification, in an investment of approximately NIS 7.5 million by the public company Pharmocann. Coppter was established in 2022 with the support of the InNegev technology incubator.
November 7, 2024
Navigating Tax Challenges in Startups
In an article for B'Chadrei Charedim, Harel Perlmutter, Head of the Tax Department at our firm, highlights how strategic planning can help minimize costs and optimize financial outcomes.
October 30, 2024
Why FemTech Could Be Entrepreneurs' Next Big Investment - An Op-Ed by Adv. Inbar Gorelick
The FemTech sector is experiencing significant growth in Israel, with over 100 active companies and a projected increase of billions of dollars in the global market over the coming years. In an op-ed for People and Computers, attorney Inbar Guralik, who specializes in representing companies in this field, explains the vast potential of FemTech and the need for greater recognition of the industry alongside fields like cyber and artificial intelligence.
September 18, 2024
Dr. Avishay Klein in TheMarker on Importance of Implementing an AI Policy in Public Companies
As an expert in the field of artificial intelligence, Dr. Avishay Klein referred to the need for public companies to formulate an artificial intelligence policy. As per his advice, companies with a clear policy, transparent reporting, human supervision, and proper management, can retrieve the most out of those technologies, increase the trust of investors and customers, and reduce risk.
September 12, 2024
Barnea: Representing Daily.dev – Top 21 Startups in Israel
Proud to represent daily.dev - entrepreneur selected as one of the 21 most promising startups of 2024 by N12 in collaboration with the IVC.
August 19, 2024
Singapore-Based Prytek Acquires TipRanks at USD 200 Million Valuation
Advs. Ariella Dreyfuss and Rahaf Awawdi represented TipRanks in a transaction whereby Prytek acquired an additional 40% stake in TipTanks, becoming its controlling shareholder. In 2021, TipRanks raised $77 million, partially through a secondary offering led by Prytek. This transaction was also handled by the firm, with Adv. Hanna Daher assisting in all tax aspects.
August 6, 2024
Barnea: Representing Trivago in an Investment in the Israeli Startup Holisto
Our firm represented Trivago, a leading global hotel search platform, in its strategic investment and call option to acquire Holisto, an Israeli AI-driven travel tech platform that serves as a hotel rate aggregator and white-label booking engine provider. Ariella Dreyfuss and Dean Weinberg represented Trivago.
August 4, 2024
International Bar Association: Ariella Dreyfuss on Acquiring Startups
Partner Ariella Dreyfuss spoke on an IBA webinar about the key legal considerations of acquiring startups and early-stage companies in India.