Insights & News on High Tech

March 26, 2025

AI is becoming more human than ever: Are service agents on their way out?

AI is becoming emotionally intelligent, with new models designed to recognize and respond to human emotions. Tech companies are investing in emotional AI to improve customer service, potentially making AI agents more empathetic and, than human representatives. Dr. Avishay Klein, Partner and Head of our Privacy, Cyber AI Department, spoke to Globes about what the near future of this technology might look like.

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March 12, 2025

Isracard purchased 30% of Bizi For Tens of Millions of Shekels

IsraCard has acquired one-third of the shares in the fintech company BIZI, which provides loans to small businesses through a digital platform, at a valuation of 90 million NIS (pre-money). Advs. Ilan Blumenfeld, Daniel Kleinman, and Shahaf Arbely from our firm advised BIZI in this transaction.

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March 1, 2025

Fintech-Tel Aviv 2025 Annual Summit: Dr. Zvi Gabbay join an expert panel

Adv. Dr. Zvi Gabbay, Head of our Regulation Department, has been invited to join an expert panel on "Best Practices for Fintech Implementation and Operations" at the Fintech-Tel Aviv 2025 Annual Summit! Startups, investors, and companies are invited to this unique fintech event.

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March 10, 2025

Conference: Artificial Intelligence in Marketing - AI for Business Growth

The digital world is changing rapidly, and with it, AI is reshaping the rules of the game. To stay ahead, we need not only to understand the new tools but also know how to leverage them for business growth. Adv. Avishay Klein, Partner and Head of the Privacy, Cyber, and AI Department at our firm, will speak on AI regulation and how it may impact businesses choosing to use the platform for marketing purposes.

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March 5, 2025

Opinion Piece: Intellectual Property Challenges for Reservists in Defense-Tech Developments

Many reservists are entrepreneurs in their daily lives, and months on the battlefield have exposed them to operational needs and technological gaps that require solutions. Many of them are developing innovative solutions that can support security forces and strengthen the Israeli market. However, they may also face complex legal challenges.

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February 12, 2025

AtoBe Accelerator workshop for young entrepreneurs

As part of our collaboration with AtoBe Accelerator at the Jerusalem College of Technology, which supports tech ventures, we hosted a workshop yesterday for young entrepreneurs. Adv. Yuval Lazie, head of the International Commercial Department, shared his expertise with the entrepreneurs in an engaging lecture. It’s a pleasure to be part of making dreams come true!

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January 26, 2025

Turning a Project into a Startup - A Lecture by Itay Gura

Our firm supports the Entrepreneurship Center at Tel Aviv University. As part of this collaboration, Adv. Itay Gura, who leads our firm's startup practice, delivered a lecture in the Faculty of Engineering course. He discussed the legal challenges faced by entrepreneurs at the early stages of their venture.

December 23, 2024

Conference: Successfully Managing the Relationship with Legal Counsel and Avoiding Common Mistakes

Our firm hosted 15 startup CEOs yesterday as part of the CEO Elite Series. Itay Gura, a partner at our firm who leads our startup practice, delivered a lecture at the event on the key challenges faced by growing startups, effective management of legal counsel, and how to avoid common mistakes.

December 16, 2024

Lecturing at the Hasoub Angels' Training Program

Advs. Yuval Lazi and Hanna Daher were invited to lecture at the training session for Hasoub Angels, an initiative that supports the Arab entrepreneurial ecosystem through collaborative and structured angel investing. Yuval discussed financing startups, while Hanna covered essential legal and tax considerations for angel investors.

November 24, 2024

Barnea: Representation of Coppter Water Technologies in an Investment Deal

Adv. Ken Shaked and Adv. Nir Alter represented Coppter Water Technologies, a startup specializing in swimming pool purification, in an investment of approximately NIS 7.5 million by the public company Pharmocann. Coppter was established in 2022 with the support of the InNegev technology incubator.

November 7, 2024

Navigating Tax Challenges in Startups

In an article for B'Chadrei Charedim, Harel Perlmutter, Head of the Tax Department at our firm, highlights how strategic planning can help minimize costs and optimize financial outcomes.

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October 30, 2024

Why FemTech Could Be Entrepreneurs' Next Big Investment - An Op-Ed by Attorney Inbar Gorelick

The FemTech sector is experiencing significant growth in Israel, with over 100 active companies and a projected increase of billions of dollars in the global market over the coming years. In an op-ed for People and Computers, attorney Inbar Guralik, who specializes in representing companies in this field, explains the vast potential of FemTech and the need for greater recognition of the industry alongside fields like cyber and artificial intelligence.

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September 18, 2024

Dr. Avishay Klein in TheMarker on the importance of implementing an AI policy in public companies

As an expert in the field of artificial intelligence, Dr. Avishai Klein referred to the need for public companies to formulate an artificial intelligence policy. As per his advice, companies with a clear policy, transparent reporting, human supervision and proper management, can retrieve the most out of those technologies, increase the trust of investors and customers, and reduce risk.

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September 12, 2024

Barnea: Representing Daily.dev – Top 21 Startups in Israel

Proud to represent daily.dev - entrepreneur selected as one of the 21 most promising startups of 2024 by N12 in collaboration with the IVC.

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August 19, 2024

Singapore-based Prytek acquires TipRanks at USD 200 million valuation

Advs. Ariella Dreyfuss and Rahaf Awawdi represented TipRanks in a transaction whereby Prytek acquired an additional 40% stake in TipTanks, becoming its controlling shareholder. In 2021, TipRanks raised $77 million, partially through a secondary offering led by Prytek. This transaction was also handled by the firm, with Adv. Hanna Daher assisting in all tax aspects.

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August 6, 2024

Barnea: Representing Trivago in an Investment in the Israeli Startup Holisto

Our firm represented Trivago, a leading global hotel search platform, in its strategic investment and call option to acquire Holisto, an Israeli AI-driven travel tech platform that serves as a hotel rate aggregator and white-label booking engine provider. Ariella Dreyfuss and Dean Weinberg represented Trivago.

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August 4, 2024

International Bar Association: Ariella Dreyfuss on Acquiring Startups

Partner Ariella Dreyfuss spoke on an IBA webinar about the key legal considerations of acquiring startups and early-stage companies in India.

July 31, 2024

Entrepreneurship: Tal Freilich Hai Lectured at Tel Aviv University's Entrepreneurship Center

Tal Freilich Hai spoke to participants of Tel Aviv University's "Yazamiyot - Female Entrepreneurs on Campus" program about core legal concepts in the world of entrepreneurship and startups.

July 17, 2024

Barnea: Representing Thermo Fisher in its Investment in CytoReason

Our firm represents Thermo Fisher in its participation in an $80 million financing round for CytoReason, alongside notable investors OurCrowd, Nvidia, and Pfizer. CytoReason offers therapeutic leaders molecular-level insights and advanced AI tools to support data-driven decision-making in healthcare and life sciences. Representing Thermo Fisher in this transaction are lawyers Simon Jaffa, Ariella Dreyfuss and Rahaf Awawdi .

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July 11, 2024

AI, Data Privacy, and Technology for the Modern Legal Counsel

Our firm organized a unique four-part course in collaboration with Microsoft, TrustIZ, and Taylor Wessing UK. Designed for legal advisors, the course covered critical topics including AI regulation, drafting and negotiating privacy aspects of AI agreements, and managing data breach events. The final session took place at our offices yesterday, marking the completion of this comprehensive and valuable series.

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