Clients updates / Intellectual Property

An Israeli court ordered the McDonald’s fast food chain to pay ILS 40,000 to Maayan Parti, a consumer reporter for Israel’s Channel 12 News, after McDonald’s used the reporter’s name without her consent in an advertising campaign for the chain’s ice cream.

The subjects of copyright and the protection thereof are core issues for companies that use artificial intelligence (AI) technology. Therefore, it is important to ensure that the agreements in place between different players in the economy and AI technology providers include provisions that protect such players against legal claims in relation to copyright

Everyone knows Adidas’s famous three parallel stripes logo, including US fashion designer Thom Browne. Despite this, Browne introduced a parallel stripes motif in his designs. In 2021, Adidas sued him for breaching its intellectual property rights. Last month, a Manhattan jury found Thom Browne did not commit trademark infringement and that Adidas would have to make do with ownership of only the three-stripe design.

The Israeli Supreme Court overturned a district court ruling and stated the court erred when it attributed internationality to the Israeli trademark “Schweppes” and associated it with a global venture.

The Bat Yam Magistrate’s Court recently deliberated on the question of whether a product description is protected by copyright. The court ruled that a marketing text constitutes a copyrighted work, even if it includes a technical description of a product.

Potential legal exposure when one makes use of a photograph displaying his or her own image without the permission of the photographer.

New court decision on transfer pricing taxation may shift structuring of M&A transactions from shares to assets.