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Insights & News / AI Regulation
May 8, 2025
Israel’s Privacy Authority Sets Strict AI Rules
In a recent op-ed in Israel Hayom, Dr. Avishay Klein from our firm comments on the draft guidelines issued by Israel’s Privacy Protection Authority to regulate the use of AI in organizations. The guidelines, set to take effect with Amendment 13 to the Privacy Protection Law in August 2025, introduce strict requirements—including a ban on using personal data without prior consent and heavy penalties for violations.
While establishing clear AI standards is a positive step, the one-sided emphasis on privacy—without addressing technological complexity and business needs—may create significant challenges. Organizations are urged to begin managing technological and regulatory risks in tandem.
March 30, 2025
Israeli Women in Tech Compliance Conference with Microsoft
The conference on technology regulation and compliance challenges in the age of artificial intelligence was held under the leadership of our firm, in collaboration with Microsoft Israel. The event focused on the impact of artificial intelligence on legal strategy and the evolving regulatory landscape. We extend our sincere thanks to the organizers, speakers, and participants for their valuable contributions, insightful discussions, and for advancing a meaningful and in-depth dialogue on these cutting-edge topics. The conference was led by Dr. Avishay Klein and Adv. Masha Yudashkin from our firm's Privacy, Cyber, and AI Department.
March 26, 2025
AI is becoming more human than ever: Are service agents on their way out?
AI is becoming emotionally intelligent, with new models designed to recognize and respond to human emotions. Tech companies are investing in emotional AI to improve customer service, potentially making AI agents more empathetic and, than human representatives. Dr. Avishay Klein, Partner and Head of our Privacy, Cyber AI Department, spoke to Globes about what the near future of this technology might look like.
March 10, 2025
Conference: Artificial Intelligence in Marketing - AI for Business Growth
The digital world is changing rapidly, and with it, AI is reshaping the rules of the game. To stay ahead, we need not only to understand the new tools but also know how to leverage them for business growth.
Adv. Avishay Klein, Partner and Head of the Privacy, Cyber, and AI Department at our firm, will speak on AI regulation and how it may impact businesses choosing to use the platform for marketing purposes.
September 18, 2024
Dr. Avishay Klein in TheMarker on the importance of implementing an AI policy in public companies
As an expert in the field of artificial intelligence, Dr. Avishai Klein referred to the need for public companies to formulate an artificial intelligence policy. As per his advice, companies with a clear policy, transparent reporting, human supervision and proper management, can retrieve the most out of those technologies, increase the trust of investors and customers, and reduce risk.
July 11, 2024
AI, Data Privacy, and Technology for the Modern Legal Counsel
Our firm organized a unique four-part course in collaboration with Microsoft, TrustIZ, and Taylor Wessing UK. Designed for legal advisors, the course covered critical topics including AI regulation, drafting and negotiating privacy aspects of AI agreements, and managing data breach events. The final session took place at our offices yesterday, marking the completion of this comprehensive and valuable series.
January 24, 2024
Barnea: Webinar on AI Vendor Vetting
Our firm hosted a webinar in collaboration with the Association of Corporate Counsel in Israel. Dr. Avishay Klein, head of our firm’s Privacy, Data Protection and Cyber Department, addressed a number of points, including the possible risks in contracting with artificial intelligence providers.
July 26, 2023
Artificial Intelligence in the Office: How to Do It Right
Advs. Netta Bromberg and Dr. Avishay Klein were interviewed by Yedioth Ahronoth and gave tips to employers regarding the correct use of artificial intelligence in workplaces.
May 4, 2023
Barnea: Hosting AI & Regulation Conference
Our firm hosted the “AI Regulation" conference, with the participation of Gilad Samama, head of the Israel Privacy Protection Authority, and other senior officials. The conference was held in collaboration with the International Association of Privacy Experts (IAPP) and the Israel-America Chamber of Commerce. At the conference, Dr. Avishay Klein, head of our firm’s privacy, data protection and cyber practice, lectured on the regulation of artificial intelligence in Israel and around the world.
January 15, 2023
Is AI-Based Pricing a Detriment to Competitiveness?
The increasing commercial use of AI-based pricing engines will place new challenges before Israel’s competition authorities, both due to concerns about the creation of new means of price coordination between competitors, and, perhaps primarily, because such pricing engines intensify the competition failures that already exist, especially in low-competition markets. Gal Rozent and Ran Karmi elaborate on these challenges in an op-ed for Calcalist.